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Intro to Design Thinking

Design Thinking Origins​

Design Thinking : Gaining insigns into your users experience.

Design Thinking Terms and Practices​

  • User: Who is using your service.
  • Empathy: Understanding your User
  • As Is: What the current user experience is.
  • Timebox: Defining a length of time something should take and enforcing those parameters.

Mindsets vs Methods​

  • Methods: How you come to understand the user experience.
  • Mindset: The reasoning behind what you are doing.
    • You are not your user!

Empathy Map​

  • The circle in the middle allows you to set the definition of the users.
  • Four different quadrants:

Data Collection​

  • You can interview your users so you can understand what they need.
  • Feedback on the app store or website reviews are useful in understanding what your users need.
  • The four quadrants
    • Says
    • Does
    • Thinks
    • Feels

Who is my user?​

  • Buckets are where you organize all the notes in the four columns that are similar.

Journey Maps​

  • Journey Maps allow you to determine the flow that the user goes through when interacting with software.
  • Pain Points: Blockers in a users experience.
  • Phases: The different phases you go through when accomplishing a task.